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Steve Perez is a self made British drinks entrepreneur from Chesterfield, UK. From helping at his Dad’s pub as a teenager, and working for local brewery Tetley’s, he launched Global Brands, building it into a £90 Million pounds (GBP) business with brands such as VK Vodka Mixes, Kick Energy Drinks, Amigos Tequila Beer, Franklin & Sons Tonics and the original Hooch alcopop, all sold across the UK and sixty-plus countries. In this podcast, Steve shows me around his Peak Edge Hotel and Red Lion Restaurant and Pub, which his Father original owned. In this inspirational story, Steve talks about how he promoted his brands through his rallying hobby, which enabled his to go from rally co-driver to driver and to eventually become a four-time National and Historic Rally Champion! This is part of a longer podcast in which Steve shows me around his estate with 2 miles of Rally Stages, a working farm a workshop with his a fabulous collection of cars including; Marcus Grohölm’s 2007 WRC Rally winning Ford Focus, a Hannu Mikkola / Arne Hertz / Michelle Mouton 1985 Audi Sport Quattro A2, various Porsche 911’s, a Ferrari 12Cilindri and his beloved Lancia Stratos rally and road cars. The full podcast video can be found here: https://youtu.be/cPYseWJPSik #DontLiftOff #Podcast #StevePerez #GlobalBrands #VKDrinks #VKVodkaKick #AmigosTequilaBeer #KickEnergy #Hooch #rally #champion #Rallying #RACRally #StevePerezRallyTeam #KickEnergyRallyTeam #cars #car #Ferrari #12Cilindri #LanciaStratos #lancia #stratos #audiquattro #Porsche911Rally #Ford #Focus #WRC #FordFocusWRC #1970s #1980s #1990s #2000s 00:00 - The Red Lion Pub & Restaurant... 00:53 - The Red Lion Pub & Restaurant... 01:25 - Getting into selling drinks 03:47 - The idea behind VK 05:27 - Starting in rally co-driving 09:21 - The art of co-driver timing 15:09 - The story about the Rally Of The Inca's, Peru...
Steve Perez - How I created VK Vodka and became a Rally Champion
Drinks magnate Steve Perez shows me around his Classic Porsches - a 1974 911RS and a 1967 911S 2.0, as well as Ben Smith's 911RS Rally car prepared by DanSport. Steve Perez is a self made British drinks entrepreneur from Chesterfield, UK. From helping at his Dad’s pub as a teenager, and working for local brewery Tetley’s, he launched Global Brands, building it into a £90 Million pounds (GBP) business with brands such as Kick Energy Drinks, VK Vodka Mixes, Amigos Tequila Beer, Franklin & Sons Tonics and the original Hooch alcopop, all sold across the UK and sixty-plus countries. Steve also owns the boutique Casa Hotel in Chesterfield together with Peak Edge Hotel and Red Lion Restaurant and pub, which his Father original owned. He is four-time National and Historic Rally Champion with a fabulous collection of cars including; Marcus Grohölm’s 2007 WRC Rally winning Ford Focus, a Hannu Mikkola / Arne Hertz / Michelle Mouton 1985 Audi Sport Quattro A2, various Porsche 911’s, a Ferrari 12Cilindri and his beloved Lancia Stratos rally and road cars. Steve's full car collection video: https://youtu.be/OOnn58jt-l8 #DontLiftOff #Podcast #StevePerez #Porsche #911 #RS #911S #2Litre #rally #cars #car #StevePerezRallyTeam #hooch #amigos #kick #VK #KickEnergyRallyTeam #LanciaStratos #lancia #stratos #story #italian #classic #WRC #FordFocusWRC #1970s #1980s ##GlobalBrands #VKDrinks #VKVodkaKick #AmigosTequilaBeer #KickEnergy #Rallying #RACRally #Rally #topgear #jeremyclarkson #richardhammond
Steve Perez | The Classic Porsches
Drinks magnate Steve Perez shows me around his Lancia Stratos. Steve also has a beautiful Stratos rally car, driven today by his son Seb. He tells me about the history of the car, that was used by Jeremy Clarkson and Richard Hammond for a BBC Top Gear feature. Steve Perez is a self made British drinks entrepreneur from Chesterfield, UK. From helping at his Dad’s pub as a teenager, and working for local brewery Tetley’s, he launched Global Brands, building it into a £90 Million pounds (GBP) business with brands such as Kick Energy Drinks, VK Vodka Mixes, Amigos Tequila Beer, Franklin & Sons Tonics and the original Hooch alcopop, all sold across the UK and sixty-plus countries. Steve also owns the boutique Casa Hotel in Chesterfield together with Peak Edge Hotel and Red Lion Restaurant and pub, which his Father original owned. He is four-time National and Historic Rally Champion with a fabulous collection of cars including; Marcus Grohölm’s 2007 WRC Rally winning Ford Focus, a Hannu Mikkola / Arne Hertz / Michelle Mouton 1985 Audi Sport Quattro A2, various Porsche 911’s, a Ferrari 12Cilindri and his beloved Lancia Stratos rally and road cars. Steve's full car collection video: https://youtu.be/OOnn58jt-l8 Top Gear's special (using Steve's Stratos): https://www.youtube.com/watch?v=HxKtqnUZU5k @topgear @topgearclassic #DontLiftOff #Podcast #StevePerez #StevePerezRallyTeam #hooch #amigos #kick #VK #KickEnergyRallyTeam #cars #car #Ferrari #LanciaStratos #lancia #stratos #story #italian #classic #WRC #FordFocusWRC #1970s #1980s ##GlobalBrands #VKDrinks #VKVodkaKick #AmigosTequilaBeer #KickEnergy #Rallying #RACRally #Rally #topgear #jeremyclarkson #richardhammond
Steve Perez | Lancia Stratos as used by @TopGear #dontliftoff #topgear
Drinks magnate Steve Perez shows me around his 1984 Audi Sport Quattro A2 (Short Wheel Base) as driven by Hannu Mikkola with co-driver Arne Hertz and Michèlle Mouton. The car had success at the Welsh and Mintex Rally in 1984. Steve Perez is a self made British drinks entrepreneur from Chesterfield, UK. From helping at his Dad’s pub as a teenager, and working for local brewery Tetley’s, he launched Global Brands, building it into a £90 Million pounds (GBP) business with brands such as Kick Energy Drinks, VK Vodka Mixes, Amigos Tequila Beer, Franklin & Sons Tonics and the original Hooch alcopop, all sold across the UK and sixty-plus countries. Steve also owns the boutique Casa Hotel in Chesterfield together with Peak Edge Hotel and Red Lion Restaurant and pub, which his Father original owned. He is four-time National and Historic Rally Champion with a fabulous collection of cars including; Marcus Grohölm’s 2007 WRC Rally winning Ford Focus, a Hannu Mikkola / Arne Hertz / Michelle Mouton 1985 Audi Sport Quattro A2, various Porsche 911’s, a Ferrari 12Cilindri and his beloved Lancia Stratos rally and road cars. The full car collection video can be found here: https://youtu.be/OOnn58jt-l8 #DontLiftOff #Podcast #StevePerez #StevePerezRallyTeam #KickEnergyRallyTeam #BTRDA #BritishHistoricRallyChampionship #cars #car #Ferrari #12Cilindri #LanciaStratos #lancia #stratos #audiquattro #Porsche911Rally #Ford #Focus #WRC #FordFocusWRC #1970s #1980s #1990s #2000s #GlobalBrands #VKDrinks #VKVodkaKick #AmigosTequilaBeer #KickEnergy #Hooch #Rallying #RACRally #Rally
Steve Perez | 1985 Audi Sport Quattro A2 - Hannu Mikkola / Arne Hertz / Michèlle Mouton #dontliftoff
Steve Perez gives a tour of his amazing car collection & workshops and talks about his memories of spectating and competing in the RAC Rally and owning his dream cars. Steve Perez is a self made British drinks entrepreneur from Chesterfield, UK. From helping at his Dad’s pub as a teenager, and working for local brewery Tetley’s, he launched Global Brands, building it into a £90 Million pounds (GBP) business with brands such as Kick Energy Drinks, VK Vodka Mixes, Amigos Tequila Beer, Franklin & Sons Tonics and the original Hooch alcopop, all sold across the UK and sixty-plus countries. Steve also owns the boutique Casa Hotel in Chesterfield together with Peak Edge Hotel and Red Lion Restaurant and pub, which his Father original owned. He is four-time National and Historic Rally Champion with a fabulous collection of cars including; Marcus Grohölm’s 2007 WRC Rally winning Ford Focus, a Hannu Mikkola / Arne Hertz / Michelle Mouton 1985 Audi Sport Quattro A2, various Porsche 911’s, a Ferrari 12Cilindri and his beloved Lancia Stratos rally and road cars. This is a short clip from the full podcast that can be found here: https://www.youtube.com/watch?v=cPYseWJPSik Chapters 00:00 - The Toys... 00:41 - 2007 WRC Focus - Marcus Grönholm 01:43 - 1985 Audi Sport Quattro A2 - Hannu Mikkola / Arne Hertz / Michelle Mouton 05:30 - Lancia Stratos story 07:57 - Seb Perez' Ginetta Junior 08:36 - 1974 911 Carrera RS 10:33 - Ford Escort Mk2 13:05 - Porsche GT3 Touring 13:38 - Ferrari 12Cilindri 15:41 - Stratos heaven... 16:02 - Dansport 17:03 - The RAC (Roger Albert Clark) Rally #DontLiftOff #Podcast #StevePerez #StevePerezRallyTeam #KickEnergyRallyTeam #BTRDA #BritishHistoricRallyChampionship #cars #car #Ferrari #12Cilindri #LanciaStratos #lancia #stratos #audi #quattro #audiquattro #porsche #911#Porsche911Rally #ford #focus #wrc #FordFocusWRC #WRC #1970s #1980s #1990s #2000s #GlobalBrands #VKDrinks #VKVodkaKick #AmigosTequilaBeer #KickEnergy #Hooch #Rallying #RACRally #Rally
VK | Kick | Hooch | Amigos drink boss Steve Perez on owning his HERO CARS!
Drinks magnate Steve Perez shows me around his WRC Ford Focus, originally driven by Marcus Grohölm’s to win the 2007 Rally New Zealand. Steve used the car to win the BTRDA British Rally Championship in 2005 and 2015. Steve Perez is a self made British drinks entrepreneur from Chesterfield, UK. From helping at his Dad’s pub as a teenager, and working for local brewery Tetley’s, he launched Global Brands, building it into a £90 Million pounds (GBP) business with brands such as Kick Energy Drinks, VK Vodka Mixes, Amigos Tequila Beer, Franklin & Sons Tonics and the original Hooch alcopop, all sold across the UK and sixty-plus countries. Steve also owns the boutique Casa Hotel in Chesterfield together with Peak Edge Hotel and Red Lion Restaurant and pub, which his Father original owned. He is four-time National and Historic Rally Champion with a fabulous collection of cars including; Marcus Grohölm’s 2007 WRC Rally winning Ford Focus, a Hannu Mikkola / Arne Hertz / Michelle Mouton 1985 Audi Sport Quattro A2, various Porsche 911’s, a Ferrari 12Cilindri and his beloved Lancia Stratos rally and road cars. The full car collection video can be found here: https://youtu.be/OOnn58jt-l8 #DontLiftOff #Podcast #StevePerez #StevePerezRallyTeam #KickEnergyRallyTeam #BTRDA #BritishHistoricRallyChampionship #cars #car #Ferrari #12Cilindri #LanciaStratos #lancia #stratos #audiquattro #Porsche911Rally #Ford #Focus #WRC #FordFocusWRC #1970s #1980s #1990s #2000s #GlobalBrands #VKDrinks #VKVodkaKick #AmigosTequilaBeer #KickEnergy #Hooch #Rallying #RACRally #Rally
Steve Perez | Marcus Grohölm’s 2007 WRC Ford Focus #Ford #Focus #WRC #Rally #Winner #dontliftoff
Steve Perez is a self made British drinks entrepreneur from Chesterfield, UK. From helping at his Dad’s pub as a teenager, and working for local brewery Tetley’s, he launched Global Brands, building it into a £90 Million pounds (GBP) business with brands such as Kick Energy Drinks, VK Vodka Mixes, Amigos Tequila Beer, Franklin & Sons Tonics and the original Hooch alcopop, all sold across the UK and sixty-plus countries. Steve also owns the boutique Casa Hotel in Chesterfield together with Peak Edge Hotel and Red Lion Restaurant and pub, which his Father original owned. He is four-time National and Historic Rally Champion with a fabulous collection of cars including; Marcus Grohölm’s 2007 WRC Rally winning Ford Focus, a Hannu Mikkola / Arne Hertz / Michelle Mouton 1985 Audi Sport Quattro A2, various Porsche 911’s, a Ferrari 12Cilindri and his beloved Lancia Stratos rally and road cars. The full podcast can be found here: https://www.youtube.com/watch?v=cPYseWJPSik #DontLiftOff #Podcast #StevePerez #StevePerezRallyTeam #KickEnergyRallyTeam #BTRDA #BritishHistoricRallyChampionship #cars #car #Ferrari #12Cilindri #LanciaStratos #lancia #stratos #audiquattro #Porsche911Rally #FordFocusWRC #WRC #1970s #1980s #1990s #2000s #GlobalBrands #VKDrinks #VKVodkaKick #AmigosTequilaBeer #KickEnergy #Hooch #farming #jeremyclarkson #Rallying #RACRally #Rally #MikeWilds
VK Kick boss Steve Perez and his amazing car collection #quattro #stratos #ferrari #porsche
Steve Perez is a self made British drinks entrepreneur from Chesterfield, UK. From helping at his Dad’s pub as a teenager, and working for local brewery Tetley’s, he launched Global Brands, building it into a £90 Million pounds (GBP) business with brands such as Kick Energy Drinks, VK Vodka Mixes, Amigos Tequila Beer, Franklin & Sons Tonics and the original Hooch alcopop, all sold across the UK and sixty-plus countries. Steve also owns the boutique Casa Hotel in Chesterfield together with Peak Edge Hotel and Red Lion Restaurant and pub, which his Father original owned. He is four-time National and Historic Rally Champion with a fabulous collection of cars including; Marcus Grohölm’s 2007 WRC Rally winning Ford Focus, a Hannu Mikkola / Arne Hertz / Michelle Mouton 1985 Audi Sport Quattro A2, various Porsche 911’s, a Ferrari 12Cilindri and his beloved Lancia Stratos rally and road cars. Steve can be found at: https://www.youtube.com/@SteveJGPerez https://www.instagram.com/stevenjgperez/ https:x.com/StevenJGPerez Steve Perez Rally Team: https://www.facebook.com/profile.php?id=100063469511226 Seb Perez https://www.facebook.com/sebperez66 Don't Lift Off Podcast https://www.instagram.com/dontliftoff/ https://www.youtube.com/@dontliftoff https://www.tiktok.com/@dontliftoff https://dontliftoff.com The full podcast is also available on all main podcast platforms (Apple, Amazon, Spotify, etc). https://linktr.ee/dontliftoff #DontLiftOff #Podcast #StevePerez #StevePerezRallyTeam #KickEnergyRallyTeam #BTRDA #BritishHistoricRallyChampionship #cars #car #Ferrari #12Cilindri #LanciaStratos #lancia #stratos #audiquattro #Porsche911Rally #FordFocusWRC #WRC #1970s #1980s #1990s #2000s #GlobalBrands #VKDrinks #VKVodkaKick #AmigosTequilaBeer #KickEnergy #Hooch #farming #jeremyclarkson #Rallying #RACRally #Rally #MikeWilds Chapters 00:00:00 - Coming up... 00:01:33 - Intro 00:03:56 - A tour of the estate...and the rally stage! 00:10:22 - The Toys... 00:11:10 - 2007 WRC Focus - Marcus Grönholm 00:12:12 - 1985 Audi Sport Quattro A2 - Hannu Mikkola / Arne Hertz / Michelle Mouton 00:15:59 - Lancia Stratos story 00:18:26 - Seb Perez' Ginetta Junior 00:19:05 - 1974 911 Carrera RS 00:21:02 - Ford Escort Mk2 00:23:34 - Porsche GT3 Touring 00:24:07 - Ferrari 12Cilindri 00:26:10 - Stratos heaven... 00:26:51 - The Farm 00:28:47 - Dansport 00:29:48 - The RAC (Roger Albert Clark) Rally 00:36:33 - Highland Cows and the garden 00:37:36 - Mike Wilds: A Formula One Driver...and a Helicopter Instructor! 00:39:45 - Racing vs Rallying 00:43:17 - The Red Lion Pub & Restaurant...NO LABOUR MP'S! 00:44:59 - Getting into selling drinks 00:47:21 - The idea behind VK 00:49:00 - Starting in rally co-driving 00:52:55 - The art of co-driver timing 00:56:48 - Chris Wood & Pro-Drivers 00:58:42 - The story about the Rally Of The Inca's, Peru 01:11:21 - Issues with Historic Rallying & 4WD's 01:16:06 - Challenges with the Stratos 01:17:33 - The fire 01:24:02 - POLITICS - UK Government hospitality rates 01:27:34 - Business people and politics - Trump's revolution? 01:30:21 - Inefficiencies of government vs business leaders 01:34:49 - Why do business people not get more involved? 01:39:15 - Family run businesses and inheritance tax
#34 - Steve Perez | From Global Drinks Magnate to Rally Champion
Will Redford is a 20 year old racing driver & instructor from Warrington, England. He is a mechanic turned Sim Racer, Junior Saloon Car Championship podium finisher, Milltek Sport Civic Cup race winner and in 2025 he became a Racing Prodigy P3 Champion in North America, racing a Radical SR1 Sports Prototype. Created and run by Terry Radbourne, Bourne High Performance Powertrains (Bourne HPP) are an engine builder that boasts a unique combination of Formula 1, Le Mans and other WEC engine building experience, both in the workshop and trackside at major events around the world. In this podcast, Terry and Will sit down with host and racer Anthony Dunn and talk about of how they met and started working together, which led to them competing in and winning the 2025 Caribbean Clash of Champions in Guyana, racing with Team AJM in a Porsche GT3 Cup Car…all in a quite remarkable story! If you enjoy this podcast and want to see or find out more, please consider following us at: Don’t Lift Off Podcast - @dontliftoff https://www.instagram.com/dontliftoff https://www.tiktok.com/@dontliftoff https://www.youtube.com/@dontliftoff https://dontliftoff.com Will Redford - @wcredford https://www.instagram.com/wcredford https://willredford.racing Bourne HPP - @bourne_hpp https://www.instagram.com/bourne_hpp https://www.tiktok.com/@bournehpp https://www.youtube.com/@bournehpp https://bournehpp.com With special thanks to Cam Frankcom for the excellent videography. Cam can be found on Instagram @camfrankcom https://www.instagram.com/cfrankcom For the full documentary of Bourne HPP and Will's race at the 2025 Caribbean Clash Of Champions see here: https://youtu.be/utuqoo7Tm4Y?si=paGukKMwHURC-ar5 #Motorsport #Podcast #DontLiftOff #Guyana #BourneHPP #BourneHighPerformancePowertrains #WillRedfordRacing #WR42 #WillRedford #Winning #CaribbeanClashOfChampions #TeamAJM #BourneHPP #WillRedford #GT3Cup #GMRSC #Motorsport #SouthDakotaCircuit #CaribbeanClashOfChampions #Porsche #GT3 #racing #lifestories #British #Motorsport #Winner #SimDriving #Professional #SimRacer #Honda #K20 #CivicCup #Engine #Tuning #Dyno #LeMans #WEC #Mercedes #F1 #AER #Radical #SR1 #NorthAmerica #Champion #EngineBuilder #Tuner #JuniorSaloonCarChampionship #SimToRacer #KatherineLegge #USA #FastDriving #Driver #OilRich #Economy #RacingProdigy #SouthDakotaCircuit Chapters 00:00 Introduction to the Don't Lift Off Podcast 06:25 Guyana's Discovery and Motorsport Scene 10:05 Behind the Scenes at Bourne HPP 16:01 Engineering Innovations and Challenges 24:18 Will's Journey from Sim Racing to Real Racing 44:54 The Radical Racing Experience and Scholarship Program 50:38 Tyre Management and Race Strategy 53:03 The Shootout 55:33 Team Dynamics and Learning from Mentors 57:36 Taking Opportunities in Racing 01:00:01 The Power of E-Commerce in Motorsport 01:02:16 Setting Up for Success in Guyana 01:03:11 Guyana's Rapid Development and Motorsport Growth 01:06:30 The Caribbean Clash of Champions 01:16:24 Race Day Challenges and Innovations 01:28:22 Mental Resilience in Racing 01:42:02 Future Aspirations in Guyana
#33 - Will Redford & Bourne HPP | Guyana Adventures - Winning the Caribbean Clash of Champions!
British racing driver Ian Ashley tells the story of what it was like racing against James Hunt and contemporaries in the 1960's & 70's before they made it to Formula 1 and became Hesketh F1 drivers #f1 #f3 #formulaford #hesketh #jameshunt #racing #british #motorsport #stories #crashes #crash #crashley #shunt
Ian Ashley | Racing Against James Hunt
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